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Cellar Secrets

Award category description

The stars in need of a spotlight.

We are calling for the bottles which sommeliers can back without hesitation: modest in cost (£8-£30 ex-VAT) yet rich in character, the wines which can be priced closer to their true value and poured with confidence by the bottle or the glass.

Think:

  • Mineral-rich whites – boutique Bacchus, long-lived Lugana, handmade Verdicchio, precise ringers for Assyrtiko beyond Santorini.
  • Supple reds with verve – coastal Garnacha, Mencía, Bordeaux satellites, Washington State newcomers, even Wales when it is done well.
  • Sure-footed sparkling from unexpected places – Crémant from Bordeaux, Luxembourg or Savoie, right through to fizz from the Czech Republic.
  • Textural whites with lift – posh Picpoul, artisan Aligoté, pouting Portuguese, serious South African Palomino, and terrific Torrontés.

Send us the bottles you know can form the backbone of a great list. Let the bottles for those in the know become better known.

Submissions are now open to producers, importers and distributors worldwide.

Entry Deadline: 31 October, 2025
Results Due: December, 2025

How to apply

Four simple steps to submit your products to the awards.

Create an Account

Registration here and sign up for a free account to manage all your entries.

Complete product information

Submit a new product entry to add details for each of your products.

Send it in

Using the instructions provided, package up each of your wines/spirits and send them to the warehouse.

Receive your Award

Once your wine is judged, you will be able to see your results on your dashboard.

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